Color Selling Psychology

It’s not a secret that certain colors evoke certain emotional and physical responses. Various colors may affect specific markets in a different way. The proper color combination will bring you more devoted users.

Major colors to use:

Blue is known to make a calming effect - the general meaning of blue on a website is tranquility and harmony.

Purple adds some air of spirituality, wealth and mystery. This sensual color can be used for some website elements or its darker shade as the basic color.

Secondary colors to use:

Orange makes visitors more active and enthusiastic, gives a feeling of balance and could be great for the websites devoted to sports goods, tools, active rest etc.

Grey means neutrality and respect but can also evoke depressive thoughts.

A majority of colors: brighter and lighter shades render stronger emotional effect, while darker shades are more reserved and conservative.

eCommerce persuasive maneuvers are derived from the work of two experts in Psychology: Robert B. Cialdini and Joseph Sugarman. If you would like to learn more about how your business colors could be affecting your conversion rate contact us today!